Feliway® Back On TV Following Bigger Investment By CEVA Animal Health

Following the success of last year’s TV advertising, CEVA Animal Health is rolling out a hard-hitting TV campaign on four national TV channels to highlight awareness of stress related feline behaviour problems and encourage cat owners to talk to their vet about Feliway®. This second bout of TV advertising will run in March and April on ITV2, ITV3, E4 and More 4 and on Channel 4 in the London region and will be seen by over five million people. Featuring the animated character ‘That Purple Cat’ who first appeared in CEVA’s TV advertising and marketing push at the end of 2009, the new campaign will see ‘That Purple Cat’ displaying signs of stress in the home environment to raise awareness of the issue amongst cat owners. “Our first TV advertising campaign back in the autumn went a long way to raise awareness. We found that more cat owners were able to recall the advertising for Feliway® than for any other animal health brand,” says Lucy Brett, product manager at CEVA Animal Health. “However, it is clear that in practice merchandising is crucial if practices are to make the most of this opportunity and I would encourage them to get in touch to request a display pack, which includes a waiting room poster and leaflets, as soon as possible.” A limited number of desktop and floor standing merchandising units are also available. For more information or to order your FREE waiting room merchandising materials simply call 01494 781510.

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