New Clinically Accurate Veterinary Stock Image Library Launched
5 hours ago 
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A new, first of its kind stock image library offering clinically accurate veterinary photography has launched, giving animal health teams access to over 5,000 purpose-built images.
The Animal Health Image Library launched to an online live webinar on 28th May,
where attendees from UK, USA, Canada, Australia and Europe were given a live demonstration of the new site and took part in an interactive discussion focussing on the impact of imagery in the animal health sector. The new library, created by Trimble Group, provides images of companion and farm animals with the purpose of helping animal health teams find the right images quickly, and with confidence in their clinical accuracy for appropriate use. Additionally, images are provided in multiple formats for maximum usability for the industry.
Toby Trimble, founder of Trimble Group, explains the creation of the Animal Health
Image Library, “We repeatedly saw a common issue in the veterinary sector of
inadequate images and teams were having to spend significant amounts of time
searching for usable images. To remedy this, we have created the Animal Health
Image Library. Every image is clinically accurate, and features a mixture of breeds,
signalments and scenarios. Furthermore we have clearly categorised images into categories which makes finding the right image a quick and easy process. We truly believe this resource will aid both those working in the industry creating content, and consumers who will benefit from seeing accurate imagery.”
Backed by Trimble Group's veterinary expertise and deep understanding of how animal health teams work, the Animal Health Image Library designs tailored photo shoots that truly reflect day-to-day clinical reality. Content has been designed on real clinical data, drawing
on large-scale UK veterinary datasets, which analyses hundreds of thousands of
patient records to identify the most common conditions, along with key factors like
breed, age, and life stage. The library currently stocks over 5,000 images of dogs,
cats, sheep, cattle and pigs with equine and poultry images coming in the next few
months. This extensive collection provides teams with a diverse range of visual assets for various campaigns and educational content.
Toby continues, “We have taken a deliberate approach to producing the library - every image has been created with intent, considering clinical accuracy, composition, and usability from the outset. We have worked closely with marketing, communications, and education teams across the industry to understand exactly what they need from imagery and how those images are reviewed and approved in practice. To showcase this, we carried out a two-phase study and discovered that users found suitable images 33 seconds faster per search with our library, and in head-to-head comparisons, independent blinded reviewers judged the Animal Health Image Library images to be lower risk from an approval and brand perspective in 69% of cases.
The Trimble Group is a veterinary-led creative agency that has spent six years
producing education, marketing, and training content for the animal health industry.
This expertise underpins the Animal Health Image Library and the new content is
available in a wide range of choices for different purposes, such as for social media,
banners, or educational materials.
Toby concludes, “The Animal Health Image Library is designed to help teams easily find
the right image, with added confidence that it has been created with veterinary
knowledge. The current library holds images of common conditions, everyday
practice and typical clinical scenarios. Each month we will add to the library with
images that teams actually need. For busy teams, that means faster sourcing, greater confidence, and less friction through internal approval”
The Animal Health Image Library can be accessed at www.vetimages.com with
images clearly identified by species and condition. Images come with a marketing
licence at competitive prices with options for pay as you go purchases and
subscriptions.
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