New Free Equine Gastric Ulcer Blippar App

Equine clients can now learn more about gastric ulcers by downloading a brand new equine gastric ulcer Blippar App, free from the App Store for iPhone or Google Play for Android phones. By using this App to scan particular images^*, clients can view educational film with one of the UK’s leading specialists in equine ulcers, Richard Hepburn BVSc MS(Hons) CertEM(IntMed) DipACVIM(LA) MRCVS, American and RCVS Specialist in Equine Internal Medicine, demonstrating the signs of ulcers and diagnosis via gastroscopy. With 60% of competition horse and 38% of leisure horses & ponies estimated to have gastric ulcers^¹,²,³, it’s important that horse owners are aware of the signs of this under-diagnosed condition, says Merial’s Equine Marketing and Technical Manager Louise Radford MRCVS. “We know that the number of horses diagnosed and treated for ulcers falls significantly short of incidence levels. We hope that this App will help to raise awareness and prompt more horse owners to consult their vet about gastric ulceration,” adds Louise. After downloading the Blipper App, horse owners just scan the horse image in the latest Blippar advert or poster, or online at www.equinegastriculcers.co.uk and watch the image come to life with autoplay video content. Furthermore a separate Blippar App is also available for horse owners that have been prescribed GastroGard®. Simply by scanning the pack, clients can view educational video footage on gastric ulcers, as well as management tips on treatment and prevention, and the option to set a reminder for future risk periods. For more information contact your local Merial equine territory specialist or call Merial Customer Support on 0870 6000123. ^*Look out for Blippar enabled adverts! References McClure SR, Glickman LT, Glickman NW. Prevalence of gastric ulcers in show horses. J Am Vet Med Assoc. 1999; 215: 8 1130-1133.Mitchell RD. Prevalence of gastric ulcers in hunter/jumper and dressage horses evaluated for poor performance. Proceedings of the Association of Equine Sports Medicine Annual Meeting 2001.Murray MJ, Grodinsky C, Anderson CW, Radue PF, et al. Gastric ulcers in horses:A comparison of endoscopic findings in horses with and without clinical signs.Equine Vet J. 1989; Suppl 7: 68-72.

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