Menu Menu


/ News
Thursday, 18th July 2024 | 5,005 veterinary jobs online | 113 people actively seeking work | 5,506 practices registered

Veterinary Industry News

Send us your news

New “Whole Food” Canine Nutrition Program Is Launched To Provide Healthy Alternative

14 years ago

7th April, 2010 00h00

‘Proportions’ launches custom-balanced nutritional program for dogs A new canine nutrition brand, backed by a four-time Inc., 500/5000 animal health corporation, has launched a new diet category for dogs designed to forever change the way people feed their dogs. Proportions logo The Proportions whole food nutrition program, the latest entry into the multi-billion dollar dog food market, is the first canine meal program created specifically for dog owners who understand the value and health benefits of real, whole food and the health risks associated with feeding processed, manufactured food products. This new whole food nutrition program is a healthier alternative to traditional feeding programs and allows dog owners to create a customized meal specifically for their dog -- delivered to their home each month. Like human whole food diets, the Proportions whole food nutrition program is a three-part healthy alternative to a highly-processed conventional diet and works by:Commenting on the Proportions launch, Paal Gisholt, Proportions CEO, said “We have launched Proportions in response to consumers who have started paying greater attention to the quality of the ingredients that go into the kibble they feed -- increasing the use of holistic foods in kibble is an important step forward that many have taken in this regard. But no matter how high the quality of the ingredients, kibble is still a highly-processed food that consists of an unhealthy level of carbohydrates when served as the only component of a dog’s diet.” A Healthier Diet for Your Dog Proportions takes canine nutrition to a new level by reducing the amount of kibble that is fed, replacing the calories in kibble with a better-quality protein-rich stew, and further enriching a dog’s diet with real fruits and vegetables. This gives the lucky dogs on Proportions fewer carbohydrates, more protein and more fruits and vegetables while eliminating a significant amount of processed food from the dogs diet. Many consumers are striving to feed their families a better quality food these days, and now we’ve made it easier to do the same for their whole family – including their dog. The Proportions Whole food nutrition program is personalized to an individual dog’s specific daily caloric requirement. Each Proportions meal is custom-balanced for the individual dog based on seven different variables beyond the dog’s weight, including breed, gender, age, and activity level. Proportions uses the information from these variables to create a three part “whole meal” for each dog using the appropriate balance of protein and reduced carbohydrates. Each Proportions whole meal includes three different types of food that combine for the perfect meal:"Proportions is the best solution to my advice to feed your dog only half per meal of a quality kibble - along with high quality protein and real vegetables," says pet nutrition expert Tracie Hotchner, the author of THE DOG BIBLE and award-winning host of the radio shows DOG TALK® on NPR and DOG TALK & CAT CHAT® on New York’s WOR 710. “Proportions is the ideal meal and ideal foundation for a lifetime of health and wellness.” Getting your dog into the Proportions program requires only a few minutes on the computer to let the company know some pertinent information about your dog. How It Works Proportions is backed by SmartPak™ Canine, a web and catalog destination for food, nutritional supplements and a variety of top-quality dog products which provides thoughtful, custom nutrition to enhance and extend the lives of animals. To learn more about SmartPak™ Canine please visit:

More from

You might be interested in...