People Judge Your Website In An Instant

It's difficult to get high rankings on search engines. It's a lot of work and it takes some time until people can find your site for search terms that are relevant to your business. When people find your web site through search engines, you must keep them on your site and you must convince them. A new study that was recently published in the journal "Behaviour and Information Technology" shows how important it is to make a good first impression. The first impression is very important A new study that has recently been published in the journal Behaviour and Information Technology shows that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions. It is very important that your web pages look good and that they have a trustworthy design. You have 50 milliseconds The study was conducted by Dr. Gitte Lindgaard of Carleton University in Ottawa. Lindgaard and her colleagues showed volunteers briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Although the images were shown for just 50 milliseconds, the ratings were very similar to the judgments made after a longer examination of a web site. Psychologists call this the halo effect. If people continue to use a web site that gave a good first impression they "prove" to themselves that they made a good initial decision. What does this mean to your web site?

• It's crucial that your site makes a good first impression. Otherwise, people might go to the next web site in the search results before finding out that you have great offers.
• Make your web pages easy to read. Use a clear web site design and make it easy to find out what your web site is about.
• Don't put everything you can on a single page. Focus on a clear message and tell your web site visitors what's in it for them when they visit your site.

With this in mind, wouldn't it be a great idea to get the new year off to a good start with a website design makeover from VetClick? VetClick offers a range of website packages to suit each practices' individual needs. We can also provide you with a custom design solution to help you stand out from your competitors. Contact us to find out what we can do for you.

More from

• IVC Evidensia assembles expert team to run new £10m referral hospital
• Home delivery service can increase pet health plan sign-ups by 25%
• Research reveals vital clues to help fight anthelmintic resistance
• Lifetime Achievement Award recognises Harrogate vet’s dedication to improving the health and welfare of rabbits
• Bake sale at Leicestershire vet practice for good cause