Pfizer's Pulse Report Confirms Hearts Are Still Pumping

London, 21 June 2011 – Pfizer’s recently released Pulse Survey (Spring 2011) suggests that although vets predict a harsh economic environment for the whole industry in 2011, they believe that they will buck this trend and anticipate a much brighter outlook for their own practice. The survey of more than 400 practice owners and their senior management teams, which presents a snapshot of market sentiment, revealed that predictions for the veterinary market remained as gloomy as 2010. Over half (52%) of respondents believed that conditions for the industry would get more challenging. By contrast, the response from owners about their own practice’s performance was more bullish with a third (34%) believing their prospects will improve. Commenting on the findings, Pfizer Business Consultant, James White, said: “Practices are right to remain cautiously optimistic about 2011 if we accept it’s going to be a challenging year. Some practices came slightly unstuck in 2010 as a result of the knock-on effects of the economic downturn on pet owners’ pockets. However, by implementing the correct strategies now there are still opportunities for growth. Client loyalty is the buzz word and should remain a key component of any practice strategy being implemented in the coming months.” Pfizer launched the Pulse survey in Autumn 2010 to deliver up to date analysis on a range of issues that senior management teams at practice level are witnessing. Already providing useful benchmarking, the findings of this Pulse survey bear out the results from the inaugural report from the Autumn 2010 and it is attracting a growing volume of respondents. All participants receive a summary report of the Pulse Survey findings. Pfizer’s team of Business Consultants is working with practices throughout the country to pinpoint their individual business challenges, offer solutions through the company’s Vet Support+ service and work with the practices to drive growth. For further information visit www.vetsupportplus.co.uk.

More from

• West Midlands communications agency celebrates quartet of award nominations for work in veterinary sector
• IVC Evidensia assembles expert team to run new £10m referral hospital
• Home delivery service can increase pet health plan sign-ups by 25%
• Research reveals vital clues to help fight anthelmintic resistance
• Lifetime Achievement Award recognises Harrogate vet’s dedication to improving the health and welfare of rabbits