Quantum Helps Pearl Veterinary Group To Shine

Having a great business means little if no one knows about it, so effective marketing is an essential tool for any company. For new start-ups it is particularly vital, in order to raise the company profile, but the difficulty is often knowing where to start. Shrewsbury based veterinary practice, the Pearl Veterinary Group therefore turned to international business consultancy, the Quantum Organization, for marketing support to take the fledgling business into full flight, and has not looked back since. Stewart Bedford (pictured), Partner at the Pearl Veterinary Group explains: “The practice was essentially a new company (we’d bought the site and changed the name) so it was vital to make the new name known as quickly as possible in order to build up a viable client base, and to let local pet-owners know that the surgery was still there. “Although we knew we needed some marketing help, we weren’t actively looking, so a mail shot from the Quantum Organization offering marketing support landed on our doorstep at the right time. As a result of the mailing, we contacted Peter Lisney who advised us on some tried and tested, straight-forward marketing techniques, with immediate impact.” The strategy was simple, says Stewart: “We began by placing advertisements, and running features and articles in local newspapers to raise the profile of the surgery and explain the services available. We also developed an informative website, highlighting our services and expertise, and allowing customers to find out more about the practice at the click of a mouse. “We soon noticed a rapid increase in customers. Once the name became known, Peter continued to help us to find new ways of marketing to attract even more pet-owners, all using the same tried and tested techniques. “At this time, we noticed that 80% of our new clients came to us through recommendations from friends or neighbours. We were obviously gaining a good reputation and so we decided to capitalise on this, altering our appointment cards to include a tear-off part to pass onto friends in order to spread the surgery name yet further via word of mouth. “In this way the business started to expand rapidly,” says Stewart: “Three years ago, we started out as one surgery with half a dozen employees. Yet in just this short time, due to increased workload and footfall, we have recently been able to open a new purpose-built pet hospital, and now have 16 employees across the two sites. “The techniques were simple but effective, and I am sure that some of our success can be attributed to Peter’s help. I would not hesitate to recommend the Quantum Organization,” concludes Stewart. Quantum, an international network of experienced and seasoned professionals, is one of the fastest growing business development consultancies in the world. It helps businesses succeed by tailoring proven, effective and time tested growth strategies that can assist businesses both large and small to generate more customers, expand sales and boost profits. For further information, please visit www.quantumorg.co.uk Operating across two sites in the Shrewsbury area, the Pearl Veterinary Group specialises in caring for household pets, with all equipment geared accordingly. The new purpose built Shrewsbury Pet Hospital has 2 theatres, separate dog and cat wards, x-ray facilities, and up to date in-house lab equipment. The Team includes a Veterinary surgeon with a Royal College of Veterinary Surgeons (RCVS) recognised advanced qualification in surgery. It is also a recognised RCVS approved Veterinary Nurse Training Centre.

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