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Reps: VIP Or RIP?

11 months ago
656 views

Posted
10th May, 2023 09h57

Author
Veterinary Marketing Association


The Veterinary Marketing Association is preparing for its next big debate at the House of Lords in June 2023. The question being posed is: Will reps still be needed in five years or will they continue to be the VIPs they are in practices today?

The event, suitable for all animal health marketers, is set to be a lively debate about the future of reps within the veterinary industry. As part of the project, the VMA is conducting some interesting market research. All first-opinion vets are invited to share their valuable insights and opinions on this subject in a special survey. The results of this will be used to guide the debate at the House of Lords.

If you are a first-opinion vet and would like to help guide the debate, you can find the survey here (https://www.surveymonkey.co.uk/r/RepRIPorVIP). It will take around 10 minutes of your time, and everyone who completes the survey will be entered into a draw to win one of three £50 Amazon vouchers.

This debate is being held at the prestigious House of Lords on Wednesday, 21st June 2023 and is graciously hosted by Professor The Lord Tress of Kinross. The speakers include Donal Murphy of NOAH, Rita Dingwall of the Federation of Independent Veterinary Practices and Paul Horwood, Country Head of Farm at IVC Evidensia. Visit the Veterinary Marketing Association website for more details.


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