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Royal Canin To Host Webinar Exploring The Fads And Trends In Today's Pet Food Industry

3 months ago

13th February, 2019 12h56

Royal Canin

With an endless choice of options when it comes to pet food, Royal Canin will be hosting a webinar to find the truth behind fads and trends.

The webinar, aptly named ‘Fads and Trends in Today’s Pet Food Industry – and how to find the science’ will be hosted by Dr Cecilia Villaverde (BVSc, PhD, DACVN, DECVCN) on Wednesday 20th February at 8:00pm.  By sifting through marketing messages and client misconceptions, Cecilia will be aiming to come up with the best way to advice clients and patients based on concrete scientific evidence.

Commenting on the upcoming Webinar Dr Cecilia Villaverde said: “As marketing is the source that lures pet owners into buying into fads and trends, I will aim to dissect the common misconceptions that come with these campaigns.”

“From raw diets to homemade treats, fads and trends are rife in the pet food market. This webinar aims to help vets and vet nurses understand the science behind some of the most popular diets, and ultimately help pet owners make well-informed long-term nutrition choices.”

Dr Cecilia Villaverde obtained her degree in 2000 and her PhD in animal nutrition in 2005 at the Universitat Autonoma de Barcelona. She worked as a post-doctoral researcher in feline nutrition at the University of California Davis (UCD), where she also completed a residency in small animal clinical nutrition at the Veterinary Medical Teaching Hospital.

Dr Villaverde is board certified in veterinary nutrition by the American College of Veterinary Nutrition (ACVN) and by the European College of Veterinary and Comparative Nutrition (ECVCN) where she has been president since 2016.

To register for the webinar, go to:

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