ROYAL CANIN To Launch New Multifunction Diets At BSAVA
8 years ago 
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With 35% of cats and dogs experiencing, or at risk of, multiple health conditions¹, providing the correct diet that meets all the needs of a pet can be problematic. With this in mind, ROYAL CANIN has developed Multifunction, a new range of diets for cats and dogs that removes the dilemma which vets and nurses face when one diet isn’t able to address multiple nutritional priorities.
Officially being launched at BSAVA, ROYAL CANIN’s Multifunction diets provide an option for the nutritional management of cats and dogs with more than one condition. This means that vets no longer have to choose which of two conditions take precedence when developing a nutritional assessment for their patients.
Each of the new Multifunction diets has been developed combining ROYAL CANIN’s scientifically proven Veterinary Diet formulae. Vets can choose from GFR-AFR which contains the benefits of ROYAL CANIN’s Renal and Hypoallergenic diets; S/O-AFR for the nutritional management of cats and dogs with lower urinary tract disease and adverse food reactions; and S/O-KCAL Control for overweight pets with lower urinary tract issues. In addition, the Feline range comprises S/O Biopeptide which aids patients by means of urine dilution, emotional balance and struvite dissolution with the added benefit of reduced calorie content. Additionally, the canine range includes C2P+-KCAL Control for overweight dogs with joint issues.
ROYAL CANIN’s Veterinary Marketing Manager, Marianne Lomberg, explains: “As a company, one of the things we are proud of is looking at the pet as a whole, rather than just a clinical condition on legs. For this reason we combine the features of our standard veterinary diets to provide support for other issues that a pet may develop. For example, our Urinary Moderate Calorie diet is lower in calories than standard diets in order to help prevent weight gain in animals predisposed to obesity as a result of living indoors or being neutered. However, until now, we have not been able to provide vets with a diet for a pet that has already been diagnosed with two equally serious concurrent conditions, such as lower urinary tract disease and obesity. Our new Multifunction diets do just this.
“Pets suffering from more than one condition also generally require more regular veterinary care, too, and a unique new ordering system for these diets helps facilitate ongoing contact between the pet owner and their veterinary practice every time they order a new bag of food. More information about the diets and the ordering system will be available on the ROYAL CANIN, stand: 611.”
Multifunction will only be available through veterinary practices and in addition, given the highly individualised nature of the recommendation, all bags will be personalised including the practice logo and patient name. Further information on how to sign up to the product programme will be available at the show stand.
Proud to be the sole nutritional partner to UK Guide Dogs, ROYAL CANIN® will also be running a competition for BSAVA delegates to be in with a chance of winning a range of prizes including: a weekend away for two at a QHotels venue of your choice; a ‘name a Guide Dog’ puppy for your practice; and a full tour of the Guide Dogs National Breeding Centre.
ROYAL CANIN will also be showcasing NATOM™ Explorer, an interactive online ‘aNATOMical map’ , developed to help the entire practice team visualise and explain the cat and dog anatomy and disease conditions to their clients.
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