'Slug-Ella' And 'Mite-Y Molly' Exposed As Criminals In Prinovox Kids Club Book
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'Slug-Ella' and 'Mite-Y Molly' Exposed as Criminals in Latest Prinovox® Kids Club Activity Booklet
Virbac has launched the second of its regular Kids Club Activity Booklets for Prinovox users. Children of practice clients using Prinovox are automatically enrolled into the Kids Club, becoming 'Creepy Crawly Intelligence Agency (CCIA) Investigators' and receiving an 'Investigator's Pack', containing a warrant card, competition, collectable items and a new activity booklet, four times a year. The Kids Club is a key part of Virbac's strategy to offer a unique and highly innovative pet owner engagement programme to help practices to build loyalty, increase compliance and encourage repeat purchase.
Launched in April, Prinovox is a prescription-only spot-on ectoparasiticide containing the same combination of Moxidectin and Imidacloprid as the market leader and offering a wide spectrum of activity against parasites. In dogs it is licensed for the treatment and prevention of lungworm; for the treatment and prevention of fleas and also for lice, mites, heartworm and roundworms. In cats, the licence covers fleas, mites, roundworm and heart worm. It can also be used for fleas and heartworm in ferrets.
Commenting, Head of Marketing (Companion Animal), Simon Boulton MRCVS, said: "In developing the support package for Prinovox, we wanted to create high impact, eye-catching resources that would engage the whole family with the importance of parasite control in a fun way.
"At the centre of the campaign are our five wanted 'creepy crawly criminal' characters, each representing a different threat to pets. They include, for instance, 'Slug-Ella', guilty of infesting dogs with lungworm and 'Mite-Y Molly', guilty of 'aggravated assault of ears and skin'. All five colourful characters appear across our parasite protection support package and feature strongly in the Kids Club.
"We have had great feedback from practices about the enthusiasm of children to get involved with the Kids Club and we are sure they will enjoy the educational activities in the new booklet, which include quizzes, puzzles and pictures to colour."
Offered in six presentations to suit all weight ranges and in packs of four pipettes, Prinovox features bright, interactive packaging using the Blippar platform. By downloading the free Blippar app onto a device, owners can 'blipp' interactive icons on the product's packaging to gain access to additional information on Prinovox, videos on parasites, a reminder system and a fun game.
The addition of Prinovox and the recently introduced wormer Milpro means that Virbac now offers both an oral or spot-on solution for the treatment and prevention of lungworm. Its other parasiticide products include Effipro spot-on, the market-leading environmental flea treatment Indorex and the wormer, Endogard.
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession, the trade and farmers through the development of innovative products and services, which help animals to lead longer, healthier lives. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.
Virbac (www.virbac.co.uk) aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.
Date: 16 July 2015
Issued by/further information from:
Rebecca George, George PR
Tel: 01449 737281/07974 161108
E-mail: [email protected]
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