‘Summer Of The Cat’ Boost For Feline Friendly Practices

Royal Canin is launching an interactive summer campaign in a bid to help small animal practices further develop their relationships with cat owning customers. ‘Summer of the Cat’ runs throughout July, August and September and encourages cat owners to enter a competition, to win a year’s supply of Royal Canin cat food, by sharing adventures their cat has over the summer with their vet practice. Entry forms, which contain spaces for photos and drawings, will be distributed to practices along with other promotional materials such as balloons, posters, bunting, tent cards and wobblers. The competition - which also gives entrants the chance to win large A3 posters of their ‘Summer of the Cat’ storyboards - is being supported by a promotional offer to ‘feed your cat free for a week’ from July to September. Veterinary Marketing Manager, Lindsay Calcraft, explains: “Customers will be able to buy any 1.5 - 2kg bag of feline Veterinary Care Nutrition from their vet and get a 400g bag free. Those cat owners taking up the offer will also receive a money off voucher (£3/€4) for their next purchase to encourage loyalty and increased footfall in the participating vet practices.” For more information about Royal Canin and the ‘Summer of the Cat’, visit www.royalcanin.co.uk or contact your Veterinary Business Manager.

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