Supreme Petfoods Announces New Partnership With German Distributors Nash And Nunki AG
12 years ago
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Posted
23rd August, 2012 11h37
Supreme Petfoods Triumphant In Growing A Strong International Business
Supreme Petfoods has announced a new partnership with German distributors Nash and Nunki AG. Some 2.4 million households in Germany own small pets, presenting a huge opportunity to increase penetration of the Supreme brands across Europe. Supreme now distributes to over 25 countries globally and has offices in France, Netherlands, USA and the UK, where the head office is based.
The move is part of an ambitious programme of expansion and the company has stated its aim to become the world’s leading brand for small pets within a short period of time.
Managing Director Chris Childs says this is the right strategy at the right time for Supreme, “In the last few years, Supreme has brought some exciting new products to market. The revolutionary fibre technology used to create Fibafirst and increase fibre levels across our most premium ranges; highly palatable no-hidden-sugar recipes and smart new packaging across the brands, has positioned us perfectly to expand. Whether it’s making waves in social media, receiving increasing recognition and respect in the veterinary channel, or growing the small pets market in the specialist channel, we’ve succeeded in everything we set out to do over the last few years. We now have a solid business model that translates across global markets.”
The new German distributors were selected in the face of fierce competition to bring the Supreme brands to market and expectations are high. Nash and Nunki AG recently adopted a flying pig as their brand identity based on a proven reputation for exceeding customer expectations well beyond what they originally believed to be possible. This highly successful distributor has years of experience in FMCG in Germany and is well resourced with 13 sales reps on the ground.
Supreme Export manager, Samantha Randle welcomed the announcement, “This appointment is one hundred percent right for our business. We are already upping capacity for continued expansion into Europe. As well as being complementary to our existing offices in the Netherlands and France, this move allows us to benefit from significant economies of scale. It is a very exciting time for Supreme.”
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