Vets Urged To Encourage Clients To Update Their Pet’s Microchip Contact Details!
24th January, 2023 18h16
Vets are being reminded that they play a key role in encouraging their clients to update their pet’s microchip contact details.
Microchip implantation is the simple way to maximise the chances of successful reunification should a pet be lost or stolen. It is compulsory in dogs and the government is introducing legislation to require cats to be microchipped, however contact details need to be kept updated to be useful!
The PDSA PAW Report 2022 revealed that nearly 20 per cent of dog, cat and rabbit owners had changed contact details, but had not updated their microchip contact details, with 22 per cent of owners stating that they were not sure if their details were up to date or not. This equates to 1.8million pets (830,000 dogs, 970,000 cats and 47,000 rabbits). Of those that had not updated their contact details, 30 per cent said that this was because they did not know how to get their details updated, 17 per cent stated that they had lost the paperwork about their pet’s microchip and 14 per cent commented that they did not know their pet’s microchip number.
identi, the pet protection expert, is launching identiday on Monday 20 March 2023, the first day of spring, to encourage vets to ‘spring clean’ their account with identi. Pet owners will be able to update their identi microchip contact details free of charge and competitions and promotions will be running on pet protection subscriptions.
To support the initiative, identi has launched a social media toolkit to enable vet practices to create posts on their social media channels on the importance of updating pet microchip contact details.
identi has produced some hints and tips to encourage vet practices to highlight the importance of updating microchip contact information with their clients:
- Include information on the importance of changing microchip contact details in the practice newsletter and in blogs/articles on the vet practice website
- Utilise identi’s social media toolkit to create social media posts on the importance of updating microchip contact details
- Encourage vets to discuss changing address and contact details during consultations
- Utilise any pet/client reunification stories in social media posts/practice communications to highlight the benefits of changing microchip contact information
- Issue a reminder text message to clients asking if their microchip contact details are up to date in the run up to identiday – Monday 20 March 2023
Tammie O’Leary, commercial lead at identi, comments: “While it is a legal requirement for dogs to be microchipped and the government is introducing legislation to require cats to be microchipped, it is futile if the pet’s microchip contact details are not kept up to date. identiday will help remind vet practices that they play a key role in encouraging their clients to update their pet’s microchip contact details, which will maximise the chances of successful reunification should a pet be lost or stolen.”
To update identi microchip contact details pet owners should visit www.identibase.co.uk. If pet owners are not sure which database holds their pet’s details, they can enter their microchip number and identi will provide the relevant contact information.
For further information on identiday, please email [email protected] or call 0330 9128077.