World Wide Pet Industry Association Launches PetSource.org, Industrys Most Complete Resource For Pet-Related Info
17 years ago
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Posted
17th September, 2007 00h00
The World Wide Pet Industry Association, Inc.® (WWPIA), the oldest non-profit organization within the industry promoting responsible growth and development of the companion pet and related products and services, announces the launch of its new web site,
www.PetSource.org. Designed to be the leading web resource with access to information, articles and expert advice on all types of pets, PetSource.org is slated to be the one-stop source for consumers, industry retailers and experts alike.
In conjunction with the launch, a monthly viral contest series has been initiated in an effort to enhance consumer awareness of the site. Pet owners are encouraged to upload images, videos and/or essays dependent on the monthly theme; winners receive products for their pet along with a $1,000 donation to their local Humane Society or related animal protection agency/shelter, courtesy of WWPIA. This month’s photo contest theme is “Pets – They’re Just Like Us!”
Doug Poindexter, WWPIA president, said: “Our goal is for PetSource.org to serve as a common ground for pet lovers and industry professionals to share and read current news and industry trends, plus search for information for their companion pet or local pet store.”
He continued, “Pets are an essential part of today’s families, and WWPIA knows it’s a must for pet owners to have access to the latest news and information on their furry family members. Conversely, industry leaders can now communicate with consumers directly by providing information on their services and stores. PetSource.org will bridge the gap between consumer and industry experts – an essential step for responsible pet care.”
In an effort to make PetSource.org an essential tool for retailers to reach key consumers, the site features interactive tools, such as the national “Pet Store Locator,” where retailers can upload information and promote their business to consumers and industry experts. Professional members also have access to educational seminars, panel discussions, new product showcases and more. PetSource.org News, a weekly e-newsletter, also provides members with a wealth of timely industry news articles and local legislative updates to keep the industry up to date.
PetSource.org also caters to the needs of pet lovers by creating a network to share photos and stories of their pets or make friends with others who share their love for animals. The site also offers pet parents a comprehensive directory of breeders, vets, rescue groups, pet products and other services.
For more information on PetSource.org, or to schedule an interview with one of PetSource’s numerous pet experts, contact Formula PR at 310-578-7050.
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