CM Research Publish Their List Of Best New Veterinary Products Of 2012

Vets consider ‘Hill’s y/d’, ‘Cardalis’ and ‘Seresto Collar’ the Best New veterinary products of 2012 Few new products go through as complex and lengthy development processes as those recommended and prescribed by vets. Some of them are improved formats, more convenient options or ingenious solutions, others are truly ground-breaking innovations. Vets dedicate a lot of time and energy to keep abreast of new product developments so that they are able to confidently recommend the best. Their peers’ opinion is always helpful and often more trusted than the glossy launch brochures and presentations by manufacturers. For manufacturers, a new product launch is an exciting and nerve-racking period. Will the investment be worthwhile? Will this new launch set them apart from the competition? To help vets clearly see what other vets perceive as the best new product of 2012 and also for manufacturers to evaluate their products impact, CM Research asked 343 UK based small animal vets to state which veterinary product launched in 2012 they believed was the best new product. ‘Hill’s y/d ‘ - an iodine restrictive hyperthyroid management food from Hill’s Pet Nutrition - won by an overwhelming lead (31% of vets). Over three times as many vets suggested it over the second most popular product ‘Cardalis’. ‘Cardalis’ by CEVA - a tablet combining an ACE inhibitor and spirolactone for heart failure in dogs – achieved 9.6% of all mentions. Bayer’s ‘Seresto’ - a collar offering 8 month of protection against fleas and ticks - came third with 6% of vets writing it down. Other unprompted choices varied from MSD’s ‘Caninsulin Vetpen’, Docsinnovent’s small animal airway management device ‘V-gel’, ‘Yumuve’ joint supplement and even a large animal product ‘Zuprevo’ for Bovine Respiratory Disease. Click on image to enlarge. Click again to close Time will tell whether the initial excitement generated by the launches will lead to a long and happy product life or if it will be overshadowed by something even better and more effective. Let’s hope that 2013 again brings us many exceptional innovations. Between 23rd November and 23rd January, vets were asked to think of new products, pharmaceuticals, foods or services they used in their clinics and, unprompted by us, write just one down. The survey was completed online using Vetspanel, CM Research’s community of vets. You are free to use the results of the survey and would be happy to provide you you with additional information about the sample profile, methodology, full list of mentions, etc. For further details or authorisation please get in touch at [email protected].

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