Dechra's Time To Change Clocks Up BSAVA World Congress Launch

Dechra Veterinary Products has unveiled a hard-hitting campaign supporting veterinary professionals in the diagnosis and treatment of otitis externa at BSAVA World Congress. The It's Time to Change campaign was launched amid the growing issue of antimicrobial resistance, providing a range of guidance, information and case studies from key opinion leaders. Dechra Veterinary Products' Managing Director Bob Parmenter said: “We are delighted to launch It's Time to Change at the largest international veterinary event ever held in the UK. BSAVA World Congress has a reputation for promoting best practice, as does Dechra in its support of veterinary professionals. “Amid a growing concern surrounding the issues of antimicrobial resistance, the new dermatology drive will aim to support vets through a holistic best practice approach to managing ear disease.” “Without the appropriate treatment combined with correct owner compliance, antimicrobial resistance could be a major issue for the companion animal veterinary profession. That's why we have launched this campaign and we're looking forward to speaking to delegates about why it's time to change.” The aim of the campaign is to encourage the identification of the organism causing infection through cytology, support the selection of the correct treatment and assist with educating clients on how to apply and use products correctly. The cytology guidance has been produced in association with veterinary dermatologists Peter Forsythe and Ariane Neuber, who is also a speaker at this year's Congress in Birmingham. Referral Dermatologist Sue Paterson MA, VetMB, DVD, DipECVD, MRCVS, RCVS and European Specialist in Veterinary Dermatology is available to speak with delegates at the Dechra Veterinary Products stand on Friday, April 13 and Saturday, April 14. A new website www.dechra.com/timetochange is being launched to coincide with the campaign which provides online CPD focusing on skin and ear cytology. Dermatology is one of Dechra's core areas of expertise and the campaign will run throughout 2012 as part of Dechra Veterinary Products' commitment to supporting vets and vet nurses.

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