Delegates Urged To Take A Break In Virbac's Garden At The London Vet Show 2015
9 years ago 
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The scent of grass and the sound of birdsong will greet visitors to Virbac's stand at the London Vet Show 2015. The company's garden-themed creation makes it the perfect place for delegates to take a relaxing break while catching up on the company's latest product news.
Information and resources for Prinovox®, Virbac's prescription-only spot-on ectoparasiticide; Indorex®, the UK's no 1 household flea spray¹, palatable wormer Milpro®, and Cylcavance®, an affordable ciclosporin for the treatment of canine atopic dermatitis, will all be featured on the stand in displays using Blippar, a market-leading image-recognition and augmented reality platform with the power to bring the physical world to life using the camera in a smart device. Prinovox, which offers the same combination of Moxidectin and Imidacloprid as the market leader, was recently awarded an Easy to Give Award from feline charity International Cat Care, based on its innovative parasite protection support package. The resources form part of Virbac's strategy to offer a unique and highly innovative pet owner engagement programme to help practices to build loyalty, increase compliance and encourage repeat purchase in house.
Prinovox and Milpro both offer Blippar-based augmented reality packaging and this new technology has now been added to cans of Indorex. Pet owners simply download the free Blippar app to their smart device and scan the front or top of the can to access information on fleas and an extremely popular video showing how to use Indorex. For the treatment of atopic canine dermatitis, Cyclavance is presented in a liquid formulation to facilitate precise dosing, with a pack featuring a unique Adaptor Cap to ensure secure, leak-proof dispensing.
Virbac's Head of Marketing (Companion Animal), Simon Boulton MRCVS, explained: "It has been a very busy year for us with a number of exciting product introductions and a great response from our customers and from pet owners to our use of new technologies, such as Blippar, to enhance communication and boost compliance. We hope our stand at the London Vet Show will offer delegates a restful interlude, during which they can relax on our sofas and catch up with our latest news. If they would like to find out about Canigen Lepto 4, our new Propofol and our congress competitions and promotions, they can take a walk through our garden and we will reveal all."
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession, the trade and farmers through the development of innovative products and services. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals. Virbac works in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.
¹GFK MAT DATA August 2015 (veterinary channel sales)
26 October 2015
For further information:
Rebecca George, George PR
Tel: 01449 737281/Mob: 07974 161108
Email: [email protected]
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