Elanco Launches Online Social Media Tutorials In Response To Vet Demand
5 years ago 
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Elanco has released a video series online to help support vet practices that need help to launch and run their own presence on social media.
The five-part series, which is hosted on Elanco’s customer portal MyElanco.co.uk, focuses on creating and managing business accounts across the social media platforms, Instagram and Facebook.
Elanco wanted to help UK vets after practices around the UK revealed the difficulties they were having getting to grips with social media marketing.
A number of vet practices expressed enthusiasm to create a social media presence but often didn’t know how to make a start, or the best strategies to enhance their social media activities and increase their following.
To help vet practices like these, Elanco has created step-by-step video workshops which cover the whole process of launching and managing a business profile across both Facebook and Instagram. The series covers topics including, managing social media communities, how to build a presence using social media advertising and how to respond to new regulations around personal data.
Facebook and Instagram are two of the most popular social media platforms in the UK. Facebook is reported to be on track to have 32.6 million regular users in the UK[1] and Instagram’s UK user base was believed to be 16.7 million at the end of 2017[2]. With such a large engaged audience, social media is an important channel to utilise to target pet owners.
Meanwhile, 81% of all small and medium businesses use some kind of social platform.[3]
Elanco Customer Experience Manager Matthew Rowe said: “The global popularity of social media sites means people now expect businesses to have a social media presence and veterinary practices are no different.
“More veterinary practices are launching business profiles, recognising how vital it is to have a social presence so they can engage with their clients outside of the consultation room. But we realise that it can seem like an intimidating and complex process.
“The workshops have been created to help more vet practices get started with social media and gain more confidence to make the most out of it for the benefit of their business.”
Register at MyElanco.co.uk to watch the video series at: https://www.myelanco.co.uk/CPD/video-workshop-part1
ENDS
Notes to editors
Osurnia workshops content:
Video 1: Why social media?
Video 2: Where do I start with social media?
Video 3: The Vet’s guide to Facebook?
Video 4: Content Planning
Video 5: Paid social and evaluation
About Elanco Animal Health
Elanco (NYSE: ELAN) is a global animal health company that develops products and knowledge services to prevent and treat disease in food animals and pets in more than 90 countries. With a 64-year heritage, we rigorously innovate to improve the health of animals and benefit our customers, while fostering an inclusive, cause-driven culture for more than 5,800 employees. At Elanco, we’re driven by our vision of food and companionship enriching life – all to advance the health of animals, people and the planet. Learn more at www.elanco.com.
For further information call Elanco Animal Health on +44(0)1256 353131 or write to: Elanco Animal Health, Lilly House, Priestley Road, Basingstoke, Hampshire RG24 9NL. Elanco and the diagonal bar logo are trademarks of Elanco or its affiliates. © 2018 Elanco or its affiliates. UKCACOSU00154
[1] https://www.bloomberg.com/news/articles/2018-02-12/facebook-is-losing-friends-as-snapchat-lures-u-k-teens-away
[2] https://www.emarketer.com/Report/UK-Digital-Users-eMarketers-Updated-Estimates-2017/2002124
[3] https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/campaigns/pdfs/priming-the-economic-engine-ebook.pdf
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