Microchipping Gets Social Boost From Bayer Animal Health

8 years ago
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Posted
27th January, 2016 17h13

Author
Bayer HealthCare

Ahead of the new  legislation that will come into effect from 6th April 2016 making it compulsory  for dogs in the UK to be microchipped, Bayer Animal Health has produced a series of social media visual assets, waiting room materials, letter template and text reminder service to assist veterinary practices in communicating the change to their clients.

According to a recent survey, 341 per cent of dogs in England are not microchipped, which equates to approximately 2.5 million pets. What’s more, 38 per cent2 of the cat population are still not microchipped, which highlights the need to educate  cat owners, who have been overlooked since the new legislation announcement.

According to Facebook up to 20 million3  pet owners actively use social media pages. For this reason, Facebook is an ideal platform for practices to reach and engage specific owners in a friendly and targeted way.

Hannah Watts, Product Manager at Bayer Animal Health says, “The new microchipping legislation offers a huge opportunity for practices to increase footfall. Whilst some owners will be aware of the new legislation, many will not be, and others may not think it applies to them which is why veterinary practice outreach to clients is vital. Alongside the letter template, waiting room materials and text reminders, the Facebook posts should provide practices with all they need to communicate the benefits of microchipping and the new legislation to their clients.’’

To receive a copy of the social media assets and to order your marketing materials  please contact to your local Bayer Territory Manager, or call 01635 563000 for more information.

References:

1.        Defra Report- compulsory microchipping in dogs in England

2.        PDSA PAWS Report 20153.       

3.        Facebook Analytics- January 2016

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