New ‘Skin Care’ Diet Launches Royal Canin’s ‘DermAlliance’

Royal Canin Skin Care product range An estimated 25% of veterinary consultations are about skin disease¹ - and skin conditions unrelated to adverse food reactions, such as canine atopic dermatitis, affect 1 in 10 of the total canine population². This prevalence of ‘itchy’ dog consults has inspired Royal Canin to launch a unique new Skin Care family of dermatological diets, designed for the nutritional support of skin function in dogs with dermatosis unrelated to food intolerance or allergy. The new range joins Royal Canin’s well-established Hypoallergenic range of hydrolysed protein diets, which were the first of their kind for the dietary support of dogs and cats with adverse food reactions when launched in 2001. The launch of the new Skin Care diet coincides with the creation of Royal Canin’s innovative DermAlliance campaign, dedicated to improving skin care knowledge in general veterinary practice. The 2011/2012 DermAlliance campaign is set to include such educational initiatives as free CPD webinars, a training roadshow, case study collaborations and competitions to win skin disease reference materials. Gudi Stuttard BVSc MRCVS, Royal Canin’s Veterinary Support Manager, explains: “The Skin Care diets (available for adult dog, adult small dog and junior small dog) offer veterinarians a proven³ option for the nutritional management of dogs with common skin problems. She added: “The large volume of skin cases we see in general practice necessitates a certain level of expertise in small animal dermatology and we believe our new Skin Care range, coupled with the creation of our dedicated DermAlliance educational campaign, will help promote greater clarity in an often confusing clinical area.” Skin Care diets help in the nutritional management of dogs with reactive skin; they contain a patented complex to help maintain the barrier effect of the skin and high levels of essential fatty acids to help support healthy skin reactions. They also contain a synergistic complex of antioxidants to help support natural defences, and nutrients to help maintain a healthy digestive system and contribute to good oral health. ¹ Nagata, M, Sakai, T Clinical survey of canine dermatosis in Japan (Japanese Journal of Veterinary Medical Association, 1999; 52: 775-779) ² Griffin CE, DeBoer DJ. The ACVD task force on canine atopic dermatitis (XIV): clinical manifestations of canine atopic dermatitis. Veterinary Immunology and Immunopathology 2001; 81: 255 – 69). ³ In a multi-centre trial on 47 dogs, the average CADESI (canine atopic dermatitis extent and severity index) score of all dogs improved by a factor of three over three months of being fed Skin Care exclusively. Average CADESI scores increased again after dogs returned to their original diets.

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