PETCO.com Leverages Social Media To Create Premiere Online Destination For Pet Owners

Mzinga®, the leader in social intelligence solutions, services and analytics for business, today announced that PETCO, a leading pet specialty retailer with more than 1,000 locations nationwide, has selected Mzinga’s OmniSocial® solution to power the newly redesigned PETCO.com online community. “We’re committed to providing the products, services and advice that make it easier for our customers to be great pet parents, whether they’re shopping in one of our stores or online at PETCO.com,” said John Lazarchic, VP of E-Commerce for PETCO. “Mzinga has helped us bring the same fun and engaging environment found in PETCO stores to our online community.” The new PETCO.com not only provides a wide range of high-quality pet products, it also enables pet parents to interact with each other and with PETCO experts, share advice and experiences and get on-demand access to useful resources and information on pet health, news, trends and more. And, using Mzinga’s OmniSocial solution, PETCO can easily manage its online community to provide a safe, welcoming environment for members. Behind the scenes, Mzinga moderators will help manage the PETCO.com community by facilitating and monitoring communication among users. “PETCO is a shining example of a company that is taking advantage of the latest technologies and strategies to better meet their customers’ needs,” said Randy Saari, Senior Vice President of Customer Experience at Mzinga. About PETCO PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate nearly 1,100 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 7,000 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year. About Mzinga Mzinga is the leading provider of social intelligence solutions, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide. To learn more about Mzinga, visit www.mzinga.com.

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