Pfizer Makes It Easy To Understand Worm Control

Pfizer Animal Health, manufacturer of the equine wormers EQUEST®, EQUEST PRAMOX® and EQUITAPE®, has launched a new campaign to make it easier for horse owners to understand the modern principles of worm control. The Manage, Test, Plan, Dose campaign is based on concise, easy-to-follow messages and includes a practical worming booklet. It explains why horse owners should practice sustainable worm control and highlights the fact that a good worming protocol is about more than just worming. The campaign emphasises the importance of using wormers responsibly, explaining that if they are used too frequently or unnecessarily their effectiveness in controlling parasites could be reduced (known as resistance). Through the logical themes of Manage, Test, Plan and Dose, the campaign explains which parasites need controlling and why; how to manage the worm challenge on the pasture; the importance of regular tests to assess worm burdens; how to plan an optimum worm control programme by assessing the horse’s history and regime and how to dose with the right wormer at the right time. Pfizer's veterinary adviser Ben Gaskell said: “A worm control strategy that considers all the factors involved is a better way to maintain the health of the horse. Our new booklet aims to give horse owners an insight into all the factors that need to be considered to provide a balanced, modern and thorough approach to worm control.” Whether they are a first time horse or pony owner or a professional yard manager the Manage, Test, Plan, Dose campaign contains important and practical messages to help ensure your customers’ horses are kept in the best of health all year round. Pfizer’s new Manage, Test, Plan, Dose campaign is supported by an advisory booklet for horse owners, a technical guide for advisors, eye-catching point of sale materials and a comprehensive media campaign. For further information please contact your Pfizer Account Manager.

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