Virbac Announces New Interactive Media Campaign For VETERINARY HPM
6 years ago 
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Virbac is pleased to announce the launch of a brand new pet owner campaign that aims to raise awareness of the VETERINARY HPM brand and drive pet owners into their veterinary practice to purchase.
VETERINARY HPM, Virbac’s hyper-premium pet food for dogs and cats, is based on a high-protein, low-carbohydrate formulation to respect the nutritional needs of dogs and cats as carnivores. As part of the campaign pet owners will be able use an online protein calculator to check whether their current pet food is providing optimal levels of protein to their pet.
Pet owners will also be able to locate their nearest veterinary practice stockist using a new locator tool on the Virbac website and benefit from a discount voucher for their first VETERINARY HPM purchase, which can only be redeemed in participating veterinary practices.
Two promotional videos for VETERINARY HPM have already been launched which have reached more than 1.7 million people on social media in the first 2 days alone. Some of the UK’s best loved pet influencers will also be promoting the campaign to their followers over the coming weeks.
‘Nutrition plays such a key role in the long-term health and well-being of our pets, and veterinary practices play such a key role in educating pet owners on this important subject’ said Tracey West, Nutrition Manager at Virbac. ‘We’re delighted that as part of our ‘pro-veterinary’ strategy for VETERINARY HPM, we will be able to help drive pet owners back into veterinary practices with this campaign’ she adds.
For more information on VETERINARY HPM and to find out how your practice can participate in this campaign, please speak to your Virbac Territory Manager.
Virbac is a unique, global and family run company dedicated exclusively to animal health for 50 years. Virbac offers a wide portfolio of innovative and award winning products that combine quality, effectiveness and convenience for veterinary surgeons, nurses and pet owners alike.
VETERINARY HPM Dog Advert can be viewed at: https://youtu.be/_lPHWUC2JUw
VETERINARY HPM Cat Advert can be viewed at: https://youtu.be/WpueegFlWvc
Online protein calculator can be found at: https://uk.virbac.com/files/live/sites/gb-public/files/predefined-files/Veterinary-HPM/virbac-UK-calculator/index.html
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