Digest The Evidence Available To Support New Hill's Prescription Diet Canine GI Food

New Hill’s^TM Prescription DietTM i/d^TM Canine Low Fat Gastrointestinal Health is backed by solid evidence from studies that confirm some startlingly impressive effects that are clinically proven.¹ Vets can feel confident that they now can access the nutrition they need to take even better care of patients suffering from challenging gastrointestinal conditions. And all of this is achieved using a tasty recipe that is significantly preferred over the equivalent competitor product.² The highly digestible formula of Prescription DietTM i/dTM Low Fat is clinically proven to decrease fasting serum triglycerides¹ – a risk factor in the development of pancreatitis. The ability to digest fat is often compromised in GI disorders and the presence of undigested fat in the large bowel can lead to osmotic diarrhoea. This makes Prescription Diet^TM i/d^TM Low Fat an excellent solution in GI disorders where a low fat formulation is particularly important, such as pancreatitis, gastroenteritis, exocrine pancreatic insufficiency, and in cases of hyperlipidaemia. An increase in bacteria with detrimental effects – such as Clostridium perfringens and E. Coli – and a decrease in beneficial bacteria are key factors in GI disorders. Prebiotics delivered by beet pulp and flax seed increase the beneficial bacteria species, such as Bifidobacter and Lactobacillus, which help normalise intestinal flora.¹ These beneficial bacterial species break down fibre to produce short chain fatty acids, which are a source of energy to maintain healthy colonocytes and also inhibit colonisation of the gut by pathogenic bacteria. Prescription DietTM i/d^TM Low Fat also has high levels of omega-3 fatty acids plus ginger to help break the cycle of inflammation and thus, reduce the discomfort associated with gastrointestinal disorders.^3,4 Ginger has been used to treat digestive disorders in humans for over 2000 years⁵ and has been shown to help improve upper gastrointestinal tract motility. The effects occur through the induction of phasic contractions in the duodenum and proximal jejunum that migrate distally.⁶ The highly digestible formula of Prescription Diet^TM i/d^TM Low Fat improves availability of nutrients whilst allowing for recovery of the digestive tract. In fact, with digestibility at over 85 per cent, Prescription Diet^TM i/d^TM Low Fat significantly exceeds that of the key competitor.⁷ This makes i/d^TM Low Fat an optimal solution for canine GI patients in terms of digestibility. The new petfood is available in addition to the existing highly digestible Prescription Diet^TM i/d^TM range that is already well established in veterinary practices. The new Prescription Diet^TM Canine i/d^TM Low Fat Gastrointestinal Health is available in canned (360 g) and dry (1.5 Kg, 6 Kg and 12 Kg) formats. It’s the intelligent choice for canine GI patients in need of low fat, great tasting nutritional support, backed with clinically proven benefits in GI tract recovery. ReferencesHill’s data on fileTaste preference test, dry formula, November 2011Bauer JE, Responses of dogs to dietary omega-3 fatty acids, Journal of the American Veterinary Medical Association, 231 (11), 1657-661, 2007.Calder PC, Polyunsaturated fatty acids, inflammation and immunity, Lipids, Volume 36, No 9, 1007-1024, 2001http://www.umm.edu/altmed/articles/ginger-000246.htmShibata C et al, The herbal medicine Dai-Kenchu-Tou stimulates upper gut motility through cholinergic and 5-hydroxytryptamine 3 receptors in conscious dogs. Surgery, Vol 126, Issue 5: 918-924, 1999Digestibility test, wet formula, September 2011

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