A blippable can of Indorex
Win For Indorex? In The 2015-2016 Your Dog And Your Cat Product Awards
10 years ago 
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Indorex, the UK's best-selling veterinary household flea spray*, has been voted Best Dog Flea Product (Home) in the Your Dog Product Awards for the eighth time. It has also claimed the top spot in the same category in Your Cat Magazine's Product Awards. The Your Dog Magazine and Your Cat Magazine Product Awards give readers the opportunity to nominate products across a range of categories which make life with their pet easier and happier. Used in conjunction with a monthly spot-on treatment, Indorex from Virbac, is an easy-to-use, odourless spray, which kills adult fleas and prevents the development of their eggs and larvae. This breaks the flea life cycle and helps to keep homes flea-free for up to twelve months. It has also been approved by the Health and Safety Executive for the control of dust mites.
Indorex has won the Best Flea Product for the Home category for eight out of the nine years that the Your Dog Magazine Awards have been running and has topped the Best Flea Product for Home category in the Your Cat Magazine Awards four times. During 2015, it was announced that users of Indorex can now access useful interactive product information by downloading the free Blippar app onto their smart device and scanning the front or top of the can. Blippar is an app embracing augmented reality technology. It 'brings packaging to life', allowing Indorex users to access information on fleas and a video showing how best to use the product.
Alison Queenborough, publisher of Your Dog and Your Cat, commented: "The readers of Your Dog and Your Cat magazines are knowledgeable, dedicated pet owners, who quite rightly expect the same high standards from the pet-related products they purchase. The fact that Indorex has been chosen so many times by this discerning audience is a terrific endorsement of the product."
Kate Woolley MRCVS, Product Manager, said: "We'd like to say a big thank you to the readers of Your Dog and Your Cat, who have yet again shown their confidence in Indorex as their environmental flea control solution of choice. We're absolutely delighted that it has won across both magazines again.
"For practices, providing advice on flea control is a vital opportunity to build client loyalty and build a strong product-based revenue stream. Indorex and Effipro® - together, of course, with our prescription-only spot-on ectoparasiticide Prinovox® - offer innovative and cost-effective solutions, both to practices and to pet owners."
Founded by a veterinary surgeon, Virbac is dedicated to supporting the veterinary profession through the development of innovative products and services, which help animals to lead longer, healthier lives. One of the largest independent veterinary pharmaceutical companies in the world, its wide product portfolio includes many market-leading and award-winning products for large and small animals.
Virbac (www.virbac.co.uk) aims to work in close partnership with its customers, providing the advice and support they need to run successful, profitable businesses.
*Source: Gfk veterinary channel sales data, November 2015
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