IVC Evidensia Announces First Exclusive Brand POM-V
IVC Evidensia is excited to announce the launch of its first exclusive brand POM-V product, MilbeVet. It is the result of IVC Evidensia working closely with key partners, Elanco Animal Health, and will sit in the group’s EviVet range.
Paul Cowling, IVC Evidensia UK CEO said,
“Supporting clinical choices with products such as these helps enable us to continue to invest in undertakings such as our care fund so we can be true to our vision of building the world’s best, clinically-led, veterinary group with animal welfare at the heart of what we do.”
EviVet builds on the success of previous exclusive IVC Evidensia brand products such as VetPro, Nature’s Range and VetSoothe, ensuring a protected supply chain for IVC Evidensia practices, with dedicated stock. Exclusive brands also promote closer management of cases for the client as medicines are purchased through the practice.
“Clinically led practice is the foundation on which IVC Evidensia has been built. We will continue to focus on bringing our dedicated brands into the EviVet portfolio, in partnership with suppliers. The aim is to deliver a tailored support package, promoting clinical excellence, practice trust and product credibility,” says Mr Cowling.
Additional POM-V products are already in the pipeline and will be added to the IVC Evidensia EviVet portfolio at phased intervals, over the next 1-3 years. The product categories include practice/patient critical products to secure a dedicated supply chain.
Mr Cowling continued,
“I am delighted that we are able to support our practices and their clinical choice while enabling them to continue giving the best care possible to the animals in their care.”
More from IVC Evidensia UK & IE
- IVC Evidensia plans multimillion investment developing its referral services across the UK
- Practices join IVC Evidensia in November 2021
- New £10m hospital for pets in Longbridge, Birmingham gets go-ahead
- National Veterinary Practice SQP of the Year announced
- IVC Evidensia publishes first sustainability report